ABOUT THE INITIATIVE
In an effort to achieve our vision of making Kenya a healthier nation, we are launching The Fitness For All Initiative that intends to make a healthy lifestyle available to all, regardless of their demographics and income bracket.
The initiative, together with gracious partners such as yourselves, aims to raise awareness towards the need to workout in order to enrich quality of life.
Provide people with access to a fit lifestyle. Show options available.
Highlight benefits of working out to quality of life. Motivate.
Provide an alternative to destructive behaviour brought about by boredom / having nothing to do
To amplify our message, SSF founder and CEO, Shiv Simani will take on a challenge not many have tried before…
24 WORKOUTS IN 24 HOURS.
The event will stream live on Instagram every hour on the hour for fans to keep up with his progress and cheer him and a partner on.
Over the month of November, I will be taking on various challenges.
1.No junk food
4.Increase training frequency and incorporate various workout styles.
November being the World Diabetes month it’s a good opportunity to lead by example and highlight the different lifestyle changes one can make to move forward in their pursuit for a healthier life.
I will be documenting these different challenges on my Instagram page as I create hype, awareness and direct traffic to the final event at the end of the month.
The idea is to invite celebrities/ public/ influential figures/ fans in Kenya who are into the fit lifestyle to workout with me in one of the 24 hours we have.
After the workout we will have a 5 min IG live interview where I will ask my guest(s) of the hour a couple of questions regarding their fit lifestyle in a quest to motivate the public.
The idea is we will do a different style of working out every hour with limited time to push the reality that we all have 24hours in a day so we should stop using time as an excuse and commit.